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Maqro
Maqro Research Portal is one of Australia’s leading investment research, trading and advisory firms, providing investors a full-spectrum service.
Main Task
Client
Problem framing
Concept development
UI design
User testing
EDM
Maqro Capital
Duration
3 months
Tools
Figma
Adobe Illustrator
My Role
I work as ux/ui designer and EDM email
design and graphic image.
Overview
The Context
Improving the User Experience of a Fintech Stock Market Dashboard
The stakeholders want to build a truly all-in-one platform for all investing needs.
The basic targeting of a clearer audience:
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Primary Audience – HNW ( High-Net-Worth Individual)
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Younger Investors are seeking to become HNWs.
The Problem Space
Maqro provides professional advice on the stock market, but the current dashboard is outdated and difficult to navigate, leading to low user engagement and satisfaction.
Our Solution
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Developed a personalized dashboard that provides a comprehensive overview of a user's portfolio and market insights
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Utilized clear and concise visualizations to present information in an easy-to-understand manner
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Implemented responsive design to ensure optimal viewing experience across devices
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Provided a streamlined process for users to access and manage their portfolios
Our Design Process
Our design process had 3 important phases such as research, ideation, and prototyping.
Prototyping Process
Data Transparency
We have give user secure and transparent data about stock.
Evaluation
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Conducted user testing with the final product to ensure that it meets user needs and expectations
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Measured adoption and usage metrics to assess the impact of the redesigned dashboard on user engagement and satisfaction
Outcome
The redesigned dashboard received positive feedback from users and led to an increase in user engagement and satisfaction:
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The new dashboard provided users with a personalized and intuitive experience that improved their understanding of the stock market and enabled them to make informed investment decisions
Reflection
This UX case study outlines the process of redesigning a fintech stock market dashboard to meet the needs and expectations of users. By conducting user research, implementing design solutions based on user feedback, and evaluating the final product, the fintech company was able to improve user engagement and satisfaction.