G
Sino Star
Sino star, based in Sydney provides high-quality and professional in-home disability support services, supporting people to live independently at home and within their community and achieve their needs and goals. At one thing, we were asked to design the landing page, about us and contact us.
Timeline
4 weeks
Team
Agency:
UX/UI Designer
Product Manager
Front-end engineer
Client:
Sino Star Care Services Pty Ltd
Tools
Adobe XD
Miro
My Role
Ideation
UX design
UI design
Hand off design
Requirement
Build a new website for in-home service company
Our Solution
- Simple design including search functionality and pagination
- Straightforward content management to compare care plan, contact information, service
Our Process
DESIGNING
Wireframe
We created wireframes for each screen and got client approval before moving to visual design.
Onboding page
We had a discussion about how to organise the onboarding page, I go for the video of how other customers provide feedback because customers can gain the first impression from what other people say. Also based on another competitor audit, Option2 could make us stand out in the crowd.
What we do is organise the usability test and gather the client's opinion, we made a decision: Option2.
Customers buy your service based on the trust
Visual design
I have 3 options for the homepage to choose from, after considering business goals, technical constraints and user needs, we chose option3.
WHY we chose this design solution:
- Answer the user's question/curious in the first place
- Present the company's service in a dynamic way
- Explain why people trust our professional service instead of telling people what we could offer.
Reflection before handoff
After done the Mid-fidelity prototype, our design team went through the process to see any area we could improve; then we noticed that change in the headline to help you live at home for longer, which shows we have empathy for users and understand their pain points.
Validate
I conducted usability testing sessions with our primary users to validate whether the new designs would solve their problems. I wrote a script including a scenario asking the user to create and find out the service they need and can contact our staff.
During the session, I observed how they interacted with the prototype. The usability session revealed that it was clear on work smoothy through the screens, they satisfied with our company talk about their feeling and effectively help them.
Reflection
Asking the hard questions
The SINO STAR team came to us with a service requirements document listing all the features they wanted. Before they had decided on their target audience, they had already planned what the web would require. My team and I did our best to communicate the importance of research and insights in order to inform product decisions and were able to create a more successful final product.
Don't under staminate
This was the first time I work a project of this type and scale. The deadlines were tight, and the client was demanding. To make sure that my team's efforts were well spent, I made and closely followed a Project Plan. It helped me realign with the client when timelines were pushed and allowed my team to successfully deliver the project on time.
Next step
The Sino star website should not become just a one-time delivery. It should be iterated by considering usability tests, A/B tests, and other in-depth surveys with the user to improve the initial version.
That said, launching this functionality is only the first step towards the program’s success.
In this way, analyzing metrics such as reading time, daily customer visits, and interests collected on the web would be important for understanding success and elaborating the product roadmap.